How to show up when people ask ChatGPT and Google's AI
People are starting to ask AI instead of scrolling search results. Here's how to get your business into those answers.
ToolsThe free SEO tools we actually use (and where SPOTlight fits)
Forget the lists of forty paid products. Here's the short stack of free tools that genuinely move the needle for a small business.
SEOTitle tags and meta descriptions: how to write ones people click
Two snippets of HTML are the entire pitch you get in Google's results. Most sites never touch them. Here's how to fix yours.
Stop your links looking broken when people share them
Pasted your link into WhatsApp and got an ugly empty box? A few Open Graph tags fix that, once, for good.
Accessibility5 accessibility fixes that quietly help your SEO
A screen reader and Google's crawler want the same things. Five fixes that help both, none of which need a developer.